MEETING OBJECTIVES

1. •Understand the value and pitfalls of collaborative innovation, focusing on how those who create can work with those who sell.
   

1. •Identify collective experience with retailers, and how the Innovation Council can improve their  corporate work based on this understanding.
   

 

Wednesday, June 3rd

6:00 meet in hotel lobby to take shuttle to dinner

6:30pm Dinner

Frank’s Waterside Restaurant

7800 F River Rd

North Bergen, NJ 07047

201.861.0700

Directions

Thursday, June 4th

Location:   Unilever Ciic Center

940 Sylvan Ave, Englewood Cliffs, NJ 07632

Map

Directions

                  

8:00am    Meet in hotel lobby for shuttle to Unilever      

              

8:30am    Welcome Breakfast - Global Reception Lobby

9:00am    Introduction to Unilever - Mission Wall & Corporate Communications  

                                         

9:30am    Global Best Practice:  How do we capture and use consumer insights? 

                What are the applications for Council Members?  

                Knowledge  Center:  Amanda Kelly, Director of Consumer Insight & Innovation

                                                      

10:00am   Tour of Consumer Insight and Innovation Center

10:30am   How are shoppers changing in the economy?

                 What are the applications for Council Members?

                 Brainstorm Room:  Mike Twitty, Director of Shopper Insights

12:00pm   Act on these Insights

                 Virtual Lab:  Kelly Downey, US Shopper Marketing

12:30pm   Innovation Lunch -  Featuring some of Unilever’s new thinking in food

                 Dining Room:  Lauren Dellabella, Unilever Kitchen R&D

1:30pm     Unilever’s perspective on the role of the Customer & Community

                 What are the applications for Council Members?

                 Art Drougue, America’s Customer Development

1:45pm     What happens when we work with Customers?

                 Brainstorm Room - Burt Palmer, Ahold Case Study

                 What are the applications for Council Members?

2:45pm     Break:  Mini-House   

                

3:00pm     How does Digital Marketing support Innovation?

                Mini-House and Breakout Room - Rob Master, Director NA Media

4:00pm     What did we learn?  A key nugget from each member. 

                Auditorium - Council discussion 

5:00pm     Leave for Group Dinner in Manhattan

6:00pm     Gramercy Tavern

                 420 E. 20th St.

                 New York, NY

                 212.477.0777

                 Guest Speaker:

                 Innovating "The Virgin Way"

                 Julie Cottineau, Vice President of Brand at Virgin USA  -

Friday, June 5th

Location: 

Mariott at Glenpointe

The Bergen Room

100 Frank W Burr Boulevard

Teaneck, NJ

201.836.0600

8:30am    Breakfast in the Bergen Room

9:30am    Roundtable dialogue

12:00pm  Adjourn

  

Accommodation Recommendation:

Mariott at Glenpointe

100 Frank W Burr Boulevard

Teaneck, NJ

201.836.0600